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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers By Gerald Zaltman, Lindsay H. Zaltman
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- Sales Rank: #654028 in Books
- Brand: Zaltman, Gerald/ Zaltman, Lindsay H.
- Model: 3787503
- Published on: 2008-04-01
- Original language: English
- Number of items: 1
- Dimensions: 9.23" h x 1.05" w x 6.44" l, 1.21 pounds
- Binding: Hardcover
- 230 pages
Review
Customers are harder to pin down than we think and they must be listened to more carefully. For that insight alone, this book should be welcomed. --The Financial Times, May 22, 2008
For marketing managers who are interested in thinking deeply about their products/brands and their relationship with their customers, this book is a must buy. --AMA Book Review, June 25, 2008
About the Author
Gerald Zaltman is an emeritus professor at the Harvard Business School, and recipient of numerous awards for his contributions to marketing thought and practice. He has served on the Advisory Board of Harvard's "Mind, Brain, and Behavior Initiative." Lindsay Zaltman is Managing Director at Olson Zaltman Associates. His work has been cited in such publications as the New York Times, Fast Company, Business 2.0, and Variety. He has lectured extensively at various Fortune 500 companies and conferences.
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